7-Point Product Listing Checklist That Lifts Conversions
Your product listings are your sales team. Get them right and your store runs like a growth machine. Get them wrong and you leave money on the table, even if your ads and traffic look good.
At Your eCommerce Team, we audit hundreds of listings across marketplaces every year. The gaps are always the same, from vague titles and thin content to low-quality images and missing reviews. These aren’t rookie mistakes. They show up even in established stores.
That’s why we’ve built this 7-point checklist to help you audit your own listings. Read on and see what’s holding you back.
1. Optimized Titles
Your title is the first thing shoppers see. It determines whether they click or keep scrolling.
A strong title boosts visibility in search results and helps customers feel confident they’ve found the right product.
Conversely, a vague or generic title means fewer impressions and fewer sales.
How to get it right:
Lead with your brand and product type.
Include key attributes buyers search for (size, color, material, style).
Stay within marketplace character limits.
Avoid keyword stuffing or filler words.
Example: A fashion retailer listing a sundress shouldn’t stop at “Women’s Dress.” A stronger title would be: “Ariat Women’s Denim Midi Dress, Light Wash, Size 8.” The second version is clear, keyword-rich, and tells the shopper exactly what they’re getting.
2. High-Quality Images
A picture is worth a thousand words, and that’s especially true for eCommerce. Shoppers can’t touch or try your product, so pictures do the selling.
Low-quality images create doubt and drive customers away, even if the product itself is excellent.
One picture isn’t enough either. The best listings use 6–8 images, featuring a mix of clean close-ups, alternate angles, and try-ons.
How to get it right:
Use a clean hero image on a white background.
Show the product from multiple angles.
Include close-ups of important details or textures.
Add lifestyle photos that show the product in use.
Keep image resolution at 1,000×1,000 px minimum.
Example: If you’re selling boots, don’t just have one front-facing shot of the product. A stronger image set would include side and back views, close-ups of the stitching and sole, or even a lifestyle photo of someone wearing the boots outdoors. This helps shoppers picture the product in their own lives and feel confident hitting “buy.”
3. Complete Product Descriptions
The product description connects the dots for the shopper. An optimized title and strong image set get attention, but the description answers questions the shopper may have.
Great descriptions are structured, scannable, and speak to benefits (“keeps water out”) and features (“waterproof canvas”). On the flip side, incomplete or generic copy leaves customers guessing. It can also lead to abandoned carts.
How to get it right:
Start with 2–3 sentences that highlight benefits, not just features.
Break down details in short, scannable paragraphs.
Cover essentials like size, material, fit, or compatibility.
Use clear, straightforward language.
Align the tone with your audience (technical for workwear, lifestyle-oriented for fashion, etc.).
Example: Instead of writing “Men’s cotton shirt available in blue,” a better description might be: “This men’s cotton button-down is cut for comfort. Made from 100% cotton, it keeps its shape through long workdays and washes. Available in navy, light blue, and white, in sizes S–XXL.”
4. Bullet Points That Sell
Most marketplaces show bullets prominently, usually above or right next to the description. Bullets are quick to scan and easy to compare. When done well, they highlight the strongest selling points of your product in seconds. Weak or filler bullets, on the other hand, waste valuable real estate.
How to get it right:
Use 4–6 bullet points for each listing.
Lead with your biggest benefit, then follow with supporting details.
Keep each bullet short, clear, and easy to read.
Mix benefits (“lightweight for all-day comfort”) with features (“weighs 1.2 lbs”).
Avoid repeating the title or description verbatim.
Example: A Western wear brand listing a cowboy hat shouldn’t settle for bullets like “Great style” or “High quality.” Stronger bullets would be:
4-inch brim provides sun protection
100% wool felt for durability and comfort
Leather sweatband molds to your fit over time
Classic cattleman crown for a traditional Western look
5. Category Compliance
Every marketplace has rules and category-specific requirements. Ignore them, and your listing may get buried, suppressed, or even removed. Even Shopify stores need consistency in categories and attributes to keep products easy to find.
How to get it right:
Review marketplace guidelines for character limits, image standards, and attribute fields.
Fill out all required fields, even the ones shoppers don’t see (e.g., materials, dimensions, country of origin, etc.).
Use consistent formatting across your catalog so categories and filters work properly.
Stay updated — marketplaces often adjust their standards.
Example: On Amazon, a boot listing missing the “shaft height” or “toe shape” field could lose visibility in filtered searches. On Shopify, leaving out product type or material can make filtering and SEO less effective.
6. Search Optimization
Strong titles and descriptions get you part of the way there, but the backend matters just as much.
Keywords, tags, and attributes all play a role in how your products are discovered. Skip them, and you lose visibility in searches you could have won.
How to get it right:
Place primary keywords naturally in meta titles and meta descriptions.
Fill backend fields like tags, attributes, and hidden keywords completely.
Keep slugs short, clean, and keyword-rich (e.g., “mens-felt-cowboy-hat” instead of “product123”).
Review search reports to spot new terms customers are using.
Update keywords regularly to stay aligned with search trends.
Example: A children’s wear retailer might title a product “Girls’ Cotton Summer Dress.” In the backend, they’d ideally add terms like “toddler dress,” “girl dress,” and “3T” so the listing ranks for different variations parents might search, without overstuffing the visible copy.
7. Reviews
Shoppers trust other shoppers. A strong review profile builds confidence, while missing or weak reviews create hesitation. Even established brands struggle to convert without proof from past buyers.
Ask for reviews after purchase with automated follow-ups.
Highlight verified reviews prominently on your product page.
Respond to negative reviews to show accountability.
Feature a mix of text and photo reviews when possible.
Example: A home décor retailer selling table lamps with no reviews may see browsers hesitate, even if the images and description look great. Once the listing gathers a handful of positive reviews, especially ones mentioning brightness or durability, conversion rates may begin to climb significantly.
Final Thoughts
Strong listings drive sales. Weak ones hold stores back. Every detail counts, from the title that earns a click to the reviews that build trust.
Use this 7-point checklist to do a quick audit of your catalog. Close the gaps and refine the details, and you’ll turn product pages into revenue drivers.
See How Your Store Measures Up
You’ve got the full 7-point checklist. Now, let’s take it a step further. Share your site with us and we’ll run a free 15-minute audit to highlight quick wins you can make right away.
We’ll check:
Your product listings for gaps in titles, images, and reviews
Any conversion blockers that might be costing you sales
Easy improvements you can implement this week
Enter your email and site URL in the form below, and we’ll send you your free mini-audit.