7-Point Product Listing Checklist That Lifts Conversions
Your product listings are your sales team. Get them right and your store runs like a growth machine. Get them wrong and you leave money on the table, even if your ads and traffic look good.
At Your eCommerce Team, we audit hundreds of listings across marketplaces every year. The gaps are always the same, from vague titles and thin content to low-quality images and missing reviews. These aren’t rookie mistakes. They show up even in established stores.
That’s why we’ve built this 7-point checklist to help you audit your own listings. Read on and see what’s holding you back.
1. Optimized Titles
Your title is the first thing shoppers see. It determines whether they click or keep scrolling.
A strong title boosts visibility in search results and helps customers feel confident they’ve found the right product.
Conversely, a vague or generic title means fewer impressions and fewer sales.
How to get it right:
Lead with your brand and product type.
Include key attributes buyers search for (size, color, material, style).
Stay within marketplace character limits.
Avoid keyword stuffing or filler words.
Example: A fashion retailer listing a sundress shouldn’t stop at “Women’s Dress.” A stronger title would be: “Ariat Women’s Denim Midi Dress, Light Wash, Size 8.” The second version is clear, keyword-rich, and tells the shopper exactly what they’re getting.
2. High-Quality Images
A picture is worth a thousand words, and that’s especially true for eCommerce. Shoppers can’t touch or try your product, so pictures do the selling.
Low-quality images create doubt and drive customers away, even if the product itself is excellent.
One picture isn’t enough either. The best listings use 6–8 images, featuring a mix of clean close-ups, alternate angles, and try-ons.
How to get it right:
Use a clean hero image on a white background.
Show the product from multiple angles.
Include close-ups of important details or textures.
Add lifestyle photos that show the product in use.
Keep image resolution at 1,000×1,000 px minimum.
Example: If you’re selling boots, don’t just have one front-facing shot of the product. A stronger image set would include side and back views, close-ups of the stitching and sole, or even a lifestyle photo of someone wearing the boots outdoors. This helps shoppers picture the product in their own lives and feel confident hitting “buy.”
3. Complete Product Descriptions
The product description connects the dots for the shopper. An optimized title and strong image set get attention, but the description answers questions the shopper may have.
Great descriptions are structured, scannable, and speak to benefits (“keeps water out”) and features (“waterproof canvas”). On the flip side, incomplete or generic copy leaves customers guessing. It can also lead to abandoned carts.
How to get it right:
Start with 2–3 sentences that highlight benefits, not just features.
Break down details in short, scannable paragraphs.
Cover essentials like size, material, fit, or compatibility.
Use clear, straightforward language.
Align the tone with your audience (technical for workwear, lifestyle-oriented for fashion, etc.).
Example: Instead of writing “Men’s cotton shirt available in blue,” a better description might be: “This men’s cotton button-down is cut for comfort. Made from 100% cotton, it keeps its shape through long workdays and washes. Available in navy, light blue, and white, in sizes S–XXL.”
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